Die in einem wirtschaftswissenschaftlichen Studium grundlegend notwendigen Begriffe und Methoden der Mathematik werden in prägnanter und zielgerichteter Form vorgestellt und durch eine Vielzahl an Beispielen ausführlich verdeutlicht. Sowohl Lernprozess als auch Anschauung werden durchgehend mit teils mehrfarbigen Visualisierungen unterstützt.
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