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MCU: The Reign of Marvel Studios

MCU: The Reign of Marvel Studios

by Joanna RobinsonDave Gonzales and Gavin Edwards
Paperback
Publication Date: 17/10/2023

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The unauthorized, behind-the-scenes story of the most popular, lucrative, and transformative cultural phenomenon of our time: the Marvel Cinematic Universe.

Marvel Entertainment was a struggling toymaker not even twenty years ago. Today, Marvel Studios is the dominant player both in Hollywood and in global pop culture. But what accounts for its stunning rise?

In MCU, beloved culture writers Joanna Robinson, Dave Gonzales, and Gavin Edwards draw on more than a hundred interviews with actors, producers, directors, and writers to present the definitive chronicle of Marvel Studios and its sole, ongoing production, the Marvel Cinematic Universe.

As they delve into the studio's key moments - from the contentious hiring of Robert Downey Jr. for Iron Man to the negotiations over Disney's acquisition of Marvel to studio head Kevin Feige's embrace of streaming TV - the authors demonstrate that the genius of Marvel was its resurrection and modification of Hollywood's old studio system. Dishy and authoritative, MCU is the first book to tell the Marvel Studios story in full - and an essential, effervescent account of popular culture.

ISBN:
9781472270740
9781472270740
Category:
Business strategy
Format:
Paperback
Publication Date:
17-10-2023
Language:
English
Publisher:
Headline Publishing Group
Country of origin:
United Kingdom
Dimensions (mm):
234x155x41mm
Weight:
0.64kg
Joanna Robinson

Joanna Robinson is a writer and podcaster at the Ringer. Previously, she worked at Vanity Fair. She lives in Oakland, California. 

Dave Gonzales

Dave Gonzales is a podcaster and has written for the New York Times and the Guardian. He lives in Denver, Colorado.

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