This work explains how the traditional retail environment is evolving giving customers the opportunity to serve themselves. Whether it's self-serve at supermarkets, e-ticketing from kiosks or videos from vending machines, the benefits are queue reduction, cost and convenience. It looks at the way this new form of retailing works; customer service is no longer a smile, it's providing a tangible benefit such as loyalty schemes, and spells out the risks including fraud.
- ISBN:
- 9780906097557
- 9780906097557
-
Category:
- E-commerce: business aspects
- Format:
- Paperback
- Publication Date:
-
06-07-2000
- Publisher:
- Bowerdean Publishing Co Ltd
- Country of origin:
- United Kingdom
- Pages:
- 144
- Dimensions (mm):
- 245x175x8mm
- Weight:
- 0.23kg
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