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Media Management and Artificial Intelligence

Media Management and Artificial Intelligence

Understanding Media Business Models in the Digital Age

by Alex Connock
Hardback
Publication Date: 18/11/2022
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* A comprehensive and technology-focused core textbook for advanced undergraduate and postgraduate Media Management and Media, Entertainment and Technology programmes, which are sought-after globally
* Explores the transformation impact of AI technologies on all major segments of the media business, both private and public sector.
* Incorporates forty real-life and geographically diverse case studies to demonstrate how theory translates to practice.
* Pedagogical features aid learning, including theory-focused textboxes, key learning points, reflective questions and chapter summaries.
ISBN:
9781032100951
9781032100951
Category:
Media studies
Format:
Hardback
Publication Date:
18-11-2022
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
336
Dimensions (mm):
246x174mm
Weight:
0.9kg

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