From the author of "Mass Communication Theory", this book offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. It questions what "public interest" means in this context, which criteria are relevant for assessing media performance, how such values are established, and how they can be reconciled with the economic, industrial and audience market contexts. The book is intended for academics and students of media and communication studies, and for media professionals.
- ISBN:
- 9780803982956
- 9780803982956
-
Category:
- Media studies
- Format:
- Paperback
- Publication Date:
-
12-05-1992
- Language:
- English
- Publisher:
- SAGE Publications Ltd
- Country of origin:
- United Kingdom
- Pages:
- 368
- Dimensions (mm):
- 234x156x19mm
- Weight:
- 0.55kg
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