Originally published by Stevenson, Inc., this practical resource provides member organizations with tips, techniques, and best practices to recruit and retain members. It includes dozens of ways to add value to membership packages and winning ideas from other organizations.

Important topics covered include:



Alternative membership dues
E-memberships
Membership incentives
Strategic partnerships
Membership coupons
Premier memberships
Unique member benefits
Member contests
Member communication
Member loyalty
Community engagement
Special events
Reciprocity agreements
Members emeritus
Student memberships
Online training
Networking

* VIP programs

* Microgrants

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.