Present today’s most cutting-edge treatment of microeconomics with the proven market leader - Microeconomic Theory: Basic Principles and Extensions. Now even better, this 12th edition offers a level of mathematical rigor ideal for upper-level undergraduate or beginning graduate students. This edition provides clear, accurate coverage of advanced microeconomic concepts while illustrating how theory applies to practical situations Readers work with theoretical tools, real-world applications, new behavioral economics problems, and the latest developments in microeconomics.
The book’s unique presentation even helps build student intuition with highly-acclaimed, two-tier end-of-chapter problems that begin with simple numerical/mathematical exercises followed by more analytical, theoretical, complex, and behavioral economics problems. Key figures from the book now appear as interactive Progression Graphs in the all-new online MindTap® for Microeconomic Theory.
New to this Edition
The book’s unique presentation even helps build student intuition with highly-acclaimed, two-tier end-of-chapter problems that begin with simple numerical/mathematical exercises followed by more analytical, theoretical, complex, and behavioral economics problems. Key figures from the book now appear as interactive Progression Graphs in the all-new online MindTap® for Microeconomic Theory.
New to this Edition
- EXPANDED COVERAGE OF COMPARATIVE STATICS WITH NEW COVERAGE OF REQUIRED MATHEMATICS BETTER PREPARES STUDENTS. The authors have now unified the treatment of comparative statics throughout this edition with extensively rewritten applications to market equilibrium in Chapter 12 and to monopoly in Chapter 14.
- STREAMLINED AND CLARIFIED NOTATIONS AND DEFINITIONS HELP ENSURE STUDENT COMPREHENSION. These valuable notes and definitions appear in virtually every chapter of this edition and make instruction easier by heading off potential sources of confusion.
- BEHAVIORAL ECONOMICS IS NOW EMPHASIZED THROUGHOUT. Readers find more coverage of this increasingly important area of economic study throughout this edition. In addition, all-new behavioral economics problems appear within the end-of-chapter problem sets.
- NEW DISCUSSION ADDRESSES FIXED COSTS IN HIGH-TECH INDUSTRIES. Students examine this issue of increasing importance and also examine recent advances in the study of competition in insurance markets.
- NEW MINDTAP® DIGITAL LEARNING SOLUTION PROVIDES A PERSONALIZED LEARNING ENVIRONMENT FOR STUDENTS. MindTap® helps you transform students into critical thinkers with tools you can personalize, including leading Aplia™ problem sets, interactive Progression Graphs, Problem Walk-Through videos, and more. Real-time course analytics help you build upon content from the book to encourage engagement and higher-level thinking. You can personalize the experience by customizing book content and learning tools and even adding your own content into the Learning Path.
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