For courses in the principles of microeconomics.

The relevance of microeconomics shown through real-world business examples

One of the challenges of teaching principles of microeconomics is fostering interest in concepts that may not seem applicable to students' lives. Microeconomics makes this topic relevant by demonstrating how real businesses use microeconomics to make decisions every day. With ever-changing US and world economies, the 7th Edition has been updated with the latest developments using new real-world business and policy examples. Regardless of their future career path -- opening an art studio, trading on Wall Street, or bartending at the local pub, students will benefit from understanding the economic forces behind their work.

Also available with MyLab Economics

By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Note: You are purchasing a standalone product; MyLab Economics does not come packaged with this content. Students, if interested in purchasing this title with MyLab Economics, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab Economics, search for:

0134833120 / 9780134833125 Microeconomics Plus MyLab Economics with Pearson eText -- Access Card Package, 7/e

Package consists of:

• 0134737504 / 9780134737508 Microeconomics
• 0134739655 / 9780134739656 MyLab Economics with Pearson eText -- Access Card -- for Microeconomics