Clever Publishing was founded in 2010 with the purpose of changing children's lives for the better. We create a world full of fascinating experiences for families through our books, games, sets, and series. Focusing on Pre-school and Edutainment, we've developed a wide range of innovative formats with modern teaching techniques. Kids love to read, touch, and play while learning, so our program includes products for all ages, including box sets; board books; puzzle books; learning flash cards; interactive colouring, activity, and word play formats; and boards games for the entire family.

Our dream team - more than 100 employees worldwide - have a comprehensive understanding and knowledge of children's books. With this expertise, we present products that are fun, entertaining, and vibrant. We are modern and educational and strive to always emphasise the importance of first experiences. We connect to the needs of busy parents and aim to enrich the time spent with their children. Our goal is to make children - as well as their parents happy!

Nora Watkins is a children's book writer and educator with a specialization in the field of early education. She is the author of educational materials that are based on playing with children from the first months of their life.

She uses game techniques that stimulate and develop children's imaginations.

Inna Anikeeva has lived in Yekaterinburg, Russia, her whole life. She started making up activity books, coloring books, and books with mazes during her childhood.

Though she decided to enter theater school, she didn't give up creative work. Inna drew birthday cards and taught art to kindergarteners. After a while, she started creating illustrations for the books, and now she comes up with her own ideas for activity books.