Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations discover ways to promote naming gifts, identify new naming gift opportunities, and successfully close more naming gifts. It includes easy to understand procedures for establishing or enhancing naming giftplans, examples of practical and creative naming gift opportunities, strategies or marketing named gifts, and examples of what various nonprofit organizations have done to increase named gift.

Important topics covered include:



Naming opportunities
Essential elements of a named agreement
Valuing naming gift opportunities
Naming policy considerations
Naming rights limits
Gift appeal
Donor outreach
Naming gift consequences
Named sponsorship opportunities
Minimum endowment levels
Special events
Naming gift guidelines
Named endowments
Naming gift requirements

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.