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National Cultures and International Competition

National Cultures and International Competition

The Experience of Schering AG, 1851-1950

by Christopher Kobrak
Paperback
Publication Date: 12/02/2009

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This book is first and foremost a history of Schering AG, one of Germany's best known pharmaceutical companies, from its birth as a pharmacy in the middle of the nineteenth century to the first steps of its rebirth as a multinational in 1950. The book traces the various stages of Schering's development, its relationships to other chemical companies, its government, its bankers and other shareholders. As the title implies, the book also tries to put this history in the context of Schering's changing - and for the most part increasingly hostile - political, social and economic environment, which formed the context for the company's efforts to organise its personnel, develop its research and production capacity and to internationalise its business. The author argues that the evolution of Germany's system of corporate governance did not keep up with that country's ability to make technical innovations and actually hindered Germany's ability to respond to the business challenges following World War I.
ISBN:
9780521101219
9780521101219
Category:
Economic history
Format:
Paperback
Publication Date:
12-02-2009
Language:
English
Publisher:
Cambridge University Press
Country of origin:
United Kingdom
Pages:
436
Dimensions (mm):
229x152x24mm
Weight:
0.63kg

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