1. Femininities, Sport and Physical Culture in Postfeminist, Neoliberal Times; Kim Toffoletti, Jessica Francombe-Webb and Holly Thorpe.Section 1: Postfeminism and the Sport-Media-Industrial Complex.2. What's New About Sporting Femininities? Female Athletes and the Sport-Media Industrial Complex; Cheryl Cooky.3. Don't be a Do-Nothing Bitch: Popular Feminism and Women's Physical Empowerment in the UFC; Jennifer McClearen.4. The Performance of Blackness and Femininity in Postfeminist Times: Visualising Serena Williams Within the Context of Corporate Globalisation; Kristi Tredway.5. Postfeminist Paradoxes and Cultural Difference: Unpacking Media Representations of American Muslim Sportswomen Ibtihaj and Dalilah Muhammad; Sumaya F. Samie and Kim Toffoletti.6. Killing the Football Widow: NFL Marketing Beyond "Pink It & Shrink It"; Jeffrey Montez de Oca and Molly Cotner.Section 2: Everyday Athletic Girls and Women Negotiating Postfeminism.7. Re-focusing the Image of the "Superwoman" with "No Colour" "Writing Back to the Centre" from a Globalised View; Laura Azzarito.8. New Sporting Femininities in China: The Embodied Politics of Roller Derby; Adele Pavlidis.9. Footballing Femininities: The Lived Experiences of Young Females Negotiating "The Beautiful Game"; Jessica Francombe-Webb and Laura Palmer.Section 3: Postfeminism in Online Sport and Fitness Spaces.10. Lean Light Fit and Tight: Fitblr Blogs and the Postfeminist Transformation Imperative; Sarah Riley and Adrienne Evans.11. #TakeBackFitspo: Building Queer Futures in/Through Social Media; Cathryn B. Lucas & Matthew R. Hodler.12. Sport, Postfeminism and Women with Disabilities: Female Paralympians on Social Media; Kim Toffoletti.13. Empowering "Sporty Sisters" through "Active Living" A Feminist Multi-modal Critical Discourse Analysis of the Lorna Jane Fitness Fashion Website; Meredith Nash.14. The Girl Effect and "Positive" Representations of Sporting Girls of the Global South: Social Media Portrayals of Afghan Girls on Skateboards; Holly Thorpe, Lyndsay Hayhurst and Megan Chawansky.