Winning the Video Game Wars
Hardback
Publication Date: 15/12/2008
In 2006, Nintendo released Wii at the same time as the highly-anticipated and much-vaunted Playstation III was introduced. Wii's David defeated PlayStation's Goliath, inversely echoing the NES v. PlayStation II outcome of a decade previous. Nintendo Magic is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won.
- ISBN:
- 9781934287224
- 9781934287224
- Category:
- Business & management
- Format:
- Hardback
- Publication Date:
- 15-12-2008
- Language:
- English
- Publisher:
- Vertical Inc.
- Country of origin:
- United States
- Pages:
- 221
- Dimensions (mm):
- 229x152x23mm
- Weight:
- 0.38kg
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