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Noise

Noise

A Flaw in Human Judgment

by Daniel KahnemanOlivier Sibony and Cass R. Sunstein
Paperback
Publication Date: 01/06/2022

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The Sunday Times bestseller

Wherever there is human judgement, there is noise.

From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.

Imagine that two doctors in the same city give different diagnoses to identical patients – or that two judges in the same court give different sentences to people who have committed matching crimes. Now imagine that the same doctor and the same judge make different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday, or they haven’t yet had lunch. These are examples of noise: variability in judgements that should be identical.

In Noise, Daniel Kahneman, Olivier Sibony and Cass R. Sunstein show how noise produces errors in many fields, including in medicine, law, public health, economic forecasting, forensic science, child protection, creative strategy, performance review and hiring. And although noise can be found wherever people are making judgements and decisions, individuals and organizations alike commonly ignore its impact, at great cost.

Packed with new ideas, and drawing on the same kind of sharp analysis and breadth of case study that made Thinking, Fast and Slow and Nudge international bestsellers, Noise explains how and why humans are so susceptible to noise and bias in decision-making. We all make bad judgements more than we think. With a few simple remedies, this groundbreaking book explores what we can do to make better ones.

ISBN:
9780008309039
9780008309039
Category:
Business strategy
Format:
Paperback
Publication Date:
01-06-2022
Language:
English
Publisher:
HarperCollins Publishers Limited
Country of origin:
United Kingdom
Pages:
464
Dimensions (mm):
198x131x31mm
Weight:
0.32kg

‘A monumental, gripping book … Outstanding’
Sunday Times

‘Noise may be the most important book I've read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece’
Angela Duckworth, author of Grit

‘An absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight’
Steven Levitt, co-author of Freakonomics

Daniel Kahneman

Daniel Kahneman is Eugene Higgins Professor of Psychology Emeritus at Princeton University and Emeritus Professor of Public Affairs at the Woodrow Wilson School of Public and International Affairs.

He was awarded the Nobel Prize in Economics in 2002 for his pioneering work, developed with Amos Tversky, on decision-making and uncertainty.

Olivier Sibony

Olivier Sibony is an Affiliate Professor of Strategy at HEC Paris and an Associate Fellow at Said Business School, Oxford University. Previously, he spent 25 years in the Paris and New York offices of McKinsey & Company, where he was a senior partner.

Sibony's research on improving the quality of strategic decision making has been featured in many publications, included Harvard Business Review and MIT Sloan Management Review. He is a graduate of HEC Paris and holds a PhD from Paris Sciences et Lettres University. He is a co-author, with Daniel Kahneman, of the forthcoming Noise.

Cass R. Sunstein

Cass R. Sunstein is the Robert Walmsley University Professor at Harvard, where he is founder and director of the Program on Behavioral Economics and Public Policy. He is the most cited law professor in the United States and probably the world. He has served as Administrator of the White House Office of Information and Regulatory Affairs and as a member of the President's Review Group on Intelligence and Communications Technologies. He is the winner of the 2018 Holberg Prize. His many books include the bestseller Nudge: Improving Decisions about Health, Wealth, and Happiness (with Richard H. Thaler), Simpler: The Future of Government, and Republic.com. A frequent adviser to governments all over the world and a columnist for Bloomberg View, he is married to the United States Ambassador to the United Nations, Samantha Power.

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