Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include:



Useful policies, guidelines and publication procedures
How to produce quality annual reports
Advice on writing and editing copy
Tips for taking, managing and incorporating photos and images
Numerous layout and design ideas
Advantages of online publications
Outsourcing considerations
Evaluating publication effectiveness
Editorial calendars
Editorial evaluation
Increasing readership
Submission guidelines
Publication underwriting
Strategic partnerships
Direct mail

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.