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North American Perspectives on the Development of Public Relations

North American Perspectives on the Development of Public Relations

Other Voices

by Tom Watson
Hardback
Publication Date: 18/08/2016

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This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework..

The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches.



Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history.
ISBN:
9781349950430
9781349950430
Category:
Management & management techniques
Format:
Hardback
Publication Date:
18-08-2016
Publisher:
Palgrave Macmillan
Country of origin:
United Kingdom
Pages:
141
Dimensions (mm):
216x140x11mm
Weight:
0.45kg

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