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Nudge

Nudge

The Gentle Way to Improve Decisions

by Richard H. Thaler and Cass R. Sunstein
Hardback
Publication Date: 14/09/2021

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An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives

"A fully revised version of the 2008 bestseller about making decisions. . . . Thaler and Sunstein deliver a spirited argument to enable well-informed people to overcome various biases. . . . Students of design, politics, economics, and many other fields will delight in these provocative discussions."--Kirkus Reviews

Since the original publication of Nudge more than a decade ago, the word "nudge" has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture"--a concept the authors invented--to help us make better decisions for ourselves, our families, and our society.

Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as the explosion of new research in numerous academic disciplines. It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives--COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and "sludge" (paperwork and other nuisances that we don't want and keep us from getting what we do want)--all while honoring one of the cardinal rules of nudging: make it fun!

ISBN:
9780300262285
9780300262285
Category:
Social
Format:
Hardback
Publication Date:
14-09-2021
Language:
English
Publisher:
Yale University Press
Country of origin:
United States
Dimensions (mm):
226x148x35.2mm
Weight:
0.63kg
Richard H. Thaler

Richard H. Thaler is an American economist and the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business.

He is perhaps best known as a theorist in behavioral finance, and for his collaboration with Daniel Kahneman and others in further defining that field.

In 2017, he was awarded the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics.

When discussing its selection of Thaler to receive the Nobel Prize, the Royal Swedish Academy of Sciences reasoned that his "contributions have built a bridge between the economic and psychological analyses of individual decision-making. His empirical findings and theoretical insights have been instrumental in creating the new and rapidly expanding field of behavioral economics."

Cass R. Sunstein

Cass R. Sunstein is the Robert Walmsley University Professor at Harvard, where he is founder and director of the Program on Behavioral Economics and Public Policy. He is the most cited law professor in the United States and probably the world. He has served as Administrator of the White House Office of Information and Regulatory Affairs and as a member of the President's Review Group on Intelligence and Communications Technologies. He is the winner of the 2018 Holberg Prize. His many books include the bestseller Nudge: Improving Decisions about Health, Wealth, and Happiness (with Richard H. Thaler), Simpler: The Future of Government, and Republic.com. A frequent adviser to governments all over the world and a columnist for Bloomberg View, he is married to the United States Ambassador to the United Nations, Samantha Power.

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