This book features a dedicated mailing and e-mail campaign to targeted chess related media & organisations. The popularity of the Nimzo-Larsen Attack is largely based on its surprise value, but in fact, 1.b3 is one of White's most logical first moves. By playing this opening - a favourite among famous creative attackers such as Bobby Fischer, Bent Larsen, and Julian Hodgson - White can avoid many of the pitfalls of main-line openings, enabling them to steer the game towards an open battle right from the start. "Play 1.b3!" offers readers an entertaining and authoritative guide to the ins and outs of this offbeat, but extremely useful opening.