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Playing to Win

Playing to Win

How Strategy Really Works

by A.G. Lafley and Roger L. Martin
Hardback
Publication Date: 05/02/2013
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If strategy is about creating a competitive advantage that allows a firm to win, then pinpointing your strategy to a few critically important choices will dramatically increase your chances of success. This is especially true in the volatile and complex environment that has become the norm for all of us. Yet the authors of Playing to Win, A. G. Lafley, the former CEO of Procter & Gamble and one of the most successful business leaders of the last century, and Roger Martin, Dean of the Rotman School of Management, say most firms shy away from these difficult strategic choices, settling instead for false approaches that can lead to irreversible blunders.
ISBN:
9781422187395
9781422187395
Category:
Business strategy
Format:
Hardback
Publication Date:
05-02-2013
Language:
English
Publisher:
Harvard Business Review Press
Country of origin:
United States
Pages:
272
Dimensions (mm):
234x155x30mm
Weight:
0.5kg
Roger L. Martin

Roger L. Martin is Professor of Strategic Management, Emeritus, at the University of Toronto's Rotman School of Management, where he served as Dean (1998-2013) and as Director of the Martin Prosperity Institute (2013-2019). In 2017 Thinkers50 named him the world's #1 management thinker. He has published eleven books, including Creating Great Choices with Jennifer Riel and Playing to Win with A.G. Lafley, as well as many Harvard Business Review articles. Martin is a trusted strategy adviser to the CEOs of many global companies and originally hails from Ontario, Canada.

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Organizational theory & behaviour Business strategy Management & management techniques
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