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Product Development For The Service Sector

Product Development For The Service Sector

Lessons From Market Leaders

by Robert Cooper and Scott Edgett
Hardback
Publication Date: 01/10/1999

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How service industries can become more competitive by applying the principles of product developmentfrom bestselling and award-winning product development experts.. As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sectorget close to the customer, offer multi-dimensional solutions, provide high-quality support. But in todays highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturersemploying a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry.
ISBN:
9780738201054
9780738201054
Category:
Service industries
Format:
Hardback
Publication Date:
01-10-1999
Language:
English
Publisher:
Basic Books
Country of origin:
United States
Pages:
288
Dimensions (mm):
162x236x22mm
Weight:
0.55kg

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