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Propaganda

Propaganda

by Edward Bernays
Paperback
Publication Date: 01/09/2004
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With politics taking centre stage due to the US presidential election, the time is perfect for a reprint of this classic work from Edward Bernays, the father of public relations and political spin and the man who designed the ad campaign that got the United States involved in World War I. Written in 1928, this was the first book to discuss the manipulation of the masses and democracy by government spin and propaganda.
ISBN:
9780970312594
9780970312594
Category:
Media studies
Format:
Paperback
Publication Date:
01-09-2004
Language:
English
Publisher:
Ig Publishing
Country of origin:
United States
Pages:
175
Dimensions (mm):
197x127x13mm
Weight:
0.14kg
Edward Bernays

Edward Bernays (1891–1995) was a pioneer in the field of public relations who emigrated from his native Austria to the United States in the 1930s.

During his career in public relations, Bernays devised and popularised many techniques for influencing public opinion on behalf of a huge roster of clients that included many corporations and industrial organisations, governments around the world, and advocacy groups in many fields.

"Public relations, effectively used, helps validate an underlying principle of our society - competition in the market place of ideas and things," he wrote in 1971.

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Multicultural education Media studies Propaganda Advertising Popular culture Political leaders & leadership Politics & government
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