Qualifizierte Fachleute aus der Praxis und Wissenschaftler des Weiterbildungsstudiums Technischer Vertrieb diskutierten die Konzepte der Prozessorientierung und des Prozessmanagements, erprobten die Beispiele und geben hier ihre Erfahrungen wieder. Der Leser findet eine UEbersicht uber neue Konzepte und erfahrt anhand von Fallbeispielen aus dem Vertriebsmanagement und der Kostenrechnung, wie diese Konzepte in die Praxis umgesetzt werden koennen.
- ISBN:
- 9783642637681
- 9783642637681
-
Category:
- Sales & marketing
- Format:
- Paperback
- Publication Date:
-
04-10-2012
- Language:
- German
- Publisher:
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Country of origin:
- Germany
- Pages:
- 237
- Dimensions (mm):
- 235x155x13mm
- Weight:
- 0.39kg
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