During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store.
In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.
- ISBN:
- 9780060849672
- 9780060849672
-
Category:
- Organizational theory & behaviour
- Format:
- Paperback
- Publication Date:
-
12-02-2009
- Language:
- English
- Publisher:
- HarperCollins Publishers Inc
- Country of origin:
- United States
- Pages:
- 240
- Dimensions (mm):
- 203x135x14mm
- Weight:
- 0.22kg
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