*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
- ISBN:
- 9781780642529
- 9781780642529
-
Category:
- Hospitality industry
- Format:
- Hardback
- Publication Date:
-
25-10-2013
- Publisher:
- CABI Publishing
- Country of origin:
- United Kingdom
- Pages:
- 192
- Dimensions (mm):
- 244x172x15mm
- Weight:
- 0.57kg
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