Der Strukturwandel im Retail Banking stellt die Unternehmen vor völlig neue Herausforderungen. Das Buch beleuchtet Fragestellungen zur Konzeption und Umsetzung der Neuausrichtung im Bankwesen und beschreibt die Veränderungen, die sich im Informationszeitalter ergeben. Praxisnah werden Methoden und Modelle für die Geschäfts-, Prozess- und Applikationsebene sowie Erfahrungen aus der Anwendung der Methoden vorgestellt. Wichtige Aspekte der Vision, wie z.B. Kundenbeziehungsmanagement und Change Management, runden das Buch ab.
- ISBN:
- 9783540427766
- 9783540427766
-
Category:
- Management & management techniques
- Format:
- Hardback
- Publication Date:
-
01-02-2004
- Language:
- German
- Publisher:
- Springer
- Country of origin:
- Germany
- Dimensions (mm):
- 235x155x10mm
- Weight:
- 0.85kg
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