Dirk Morschett entwickelt ein umfassendes Wirkungsmodell, das Einflussfaktoren auf den Markenwert eines Handelsunternehmens sowie den Einfluss der Marke auf das Kaufverhalten der Konsumenten analysiert.
Eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse
Paperback
Publication Date: 28/03/2002
$134.66
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- ISBN:
- 9783824475766
- 9783824475766
- Category:
- Sales & marketing
- Format:
- Paperback
- Publication Date:
- 28-03-2002
- Language:
- German
- Publisher:
- Deutscher Universitatsverlag
- Country of origin:
- Germany
- Pages:
- 553
- Dimensions (mm):
- 210x148x30mm
- Weight:
- 0.75kg
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