Lessons from 165 Years of Brand Building at Procter & Gamble
Hardback
Publication Date: 01/07/2004
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
- ISBN:
- 9781591391470
- 9781591391470
- Category:
- Sales & marketing
- Format:
- Hardback
- Publication Date:
- 01-07-2004
- Language:
- English
- Publisher:
- Harvard Business Review Press
- Country of origin:
- United States
- Pages:
- 496
- Dimensions (mm):
- 241x165x33mm
- Weight:
- 0.91kg
Click 'Notify Me' to get an email alert when this item becomes available
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
Reviews
Be the first to review Rising Tide.
Share This Book: