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Sales Management

Sales Management

Analysis and Decision Making

by Thomas N. IngramRaymond W. LaForge Ramon A. Avila and others
Paperback
Publication Date: 15/11/2019

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This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations.

The authors teach sales management courses, and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different customer groups, as well as integrating corporate, business, marketing, and sales strategies.

Sales Management includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.

Key changes in this edition include:

  • Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices;
  • Revised end-of-chapter cases;
  • Revised ethical dilemma boxes;
  • All new chapter opening vignettes about well-known companies that illustrate key topics from that chapter; and
  • New or updated comments from sales managers in "Sales Management in the 21st Century" boxes.
  • An online instructor's manual with test questions and PowerPoints is available to adopters.
ISBN:
9780367252748
9780367252748
Category:
Sales & marketing management
Format:
Paperback
Publication Date:
15-11-2019
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Edition:
10th Edition
Pages:
358
Dimensions (mm):
280x210mm
Weight:
2.68kg

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