Academic book turns into a popular book read. Artificial, linkage and conversion analysis. One of the three is demonstrated to be the most important. 30 day tracking visitor period versus 24 hour period that Ad Firms stipulate. What can happen in the next 29 days is demonstrated. Find out real hidden characteristics only artificial visitors have and learn how to combat them. Inventory of clicks of how many clicks locally register versus the Ad Firms and why missing clicks occur. Untargeted advertising is almost as good as targeted advertising with demonstrations. Tag detection techniques shown which can evaluate CPC advertising. Jimmy Ghinis has a Master of Science Degree from the University of Liverpool. His first thesis written was Data Mining Techniques for evaluating Cost Per Click Website Advertising. Google Adwords and Yahoo Overture was evaluated in his action research and there he achieved his MSC degree.