Seizing the Future is a provocative and optimistic look at the way advances in scientific and technologial knowledge will make amazing changes possible within the next decades. Michael Zey argues that an end to social problems such as hunger and poverty and a concurrent increase in the worldwide standard of living are within our grasp. Rather than becoming an information society, as has been predicted by many trend watchers, our society will become a Macroindustrial Culture, one emphasising large scale production. Seizing the Future argues that the technology to transform our world is readily available - and we must adjust our attitudes so that we are able to embrace these changes, which will result in prosperity for all. More than a chronicle of technological transformation, this volume is an agenda for our evolving attitudes. This thought-provoking work is essential to the studies of sociologists, economists, and futures studies scholars.