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Sensory Marketing

Sensory Marketing

Theoretical and Empirical Grounds

by Bertil Hultén and Bertil Hultén
Hardback
Publication Date: 02/11/2015

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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

ISBN:
9781138914629
9781138914629
Category:
Social
Format:
Hardback
Publication Date:
02-11-2015
Language:
English
Publisher:
Routledge
Country of origin:
United States
Dimensions (mm):
231x161x29mm
Weight:
0.7kg

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