The Semiotic Realisation of Place in Irish Product Marketing
Hardback
Publication Date: 01/06/2004
Through a socio-semiotic analysis of promotional materials used by both producers of quality products and their support organizations, this book investigates the use of imagery, especially images of place, in three contrasting regions of Ireland. It highlights the role of place (particularly rural) imagery in the promotion of handcrafts, compares this with the promotion of tourism services, and suggests some of the meanings which may be contacted through the use of such imagery.
- ISBN:
- 9780754639343
- 9780754639343
- Category:
- Service industries
- Format:
- Hardback
- Publication Date:
- 01-06-2004
- Publisher:
- Ashgate Publishing Company
- Country of origin:
- United States
- Dimensions (mm):
- 213x161x20mm
- Weight:
- 0.41kg
Click 'Notify Me' to get an email alert when this item becomes available
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
Reviews
Be the first to review Signifying Place.
Share This Book: