Since the earliest days of sales and marketing, these departments have been separate empires.
They have different leaders, different budgets, and different organizational structures. However, the reality is that the overwhelming impact of the internet and social media has brought these two departments closer together, and blurred the boundaries that traditionally existed between them.
Smarketing is the first book that explores this revolutionary shift, identifying what it means for companies globally, and outlining the changes organizations should make in order to harness the opportunity it presents. Written by firmly established industry experts, Smarketing explains how the digital revolution has changed the roles of sales and marketing permanently, and why companies should blend these into one single, streamlined smarketing department, which will result in sales people becoming better marketers, and marketers becoming better sales people - leading to bigger, better business growth all round.
With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and succeed in the new era of marketing.
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