Mobile Apps - Programme, die auf Smartphones ausgefuhrt werden - sind derzeit fast nur bei Konsumenten erfolgreich. Ein echtes App-Konzept fur den Business-Markt fehlt nach wie vor. Die Autoren zeigen in dem Band den Weg zu intelligenten Business-Apps fur mobile Geschaftsprozesse, mit deren Hilfe Kunden zeitnah und individuell informiert werden koennen. Die Autoren betrachten Fragen der Anwendung, der Technologie und des Marktes und berucksichtigen auch Cloud-Loesungen.
- ISBN:
- 9783642222580
- 9783642222580
-
Category:
- Data capture & analysis
- Format:
- Hardback
- Publication Date:
-
29-11-2011
- Language:
- German
- Publisher:
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Country of origin:
- Germany
- Pages:
- 575
- Dimensions (mm):
- 235x155x33mm
- Weight:
- 1.05kg
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