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Social Network Analysis for Startups

Social Network Analysis for Startups

Finding Connections on the Social Web

by Maksim Tsvetovat
Paperback
Publication Date: 08/11/2011

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SNA techniques are derived from sociological and social-psychological theories and take into account the whole network (or, in case of very large networks such as Twitter -- a large segment of the network). Thus, we may arrive at results that may seem counter-intuitive -- e.g. that Jusin Bieber (7.5 mil. followers) and Lady Gaga (7.2 mil. followers) have relatively little actual influence despite their celebrity status -- while a middle-of-the-road blogger with 30K followers is able to generate tweets that "go viral" and result in millions of impressions. O'Reilly's "Mining Social Media" and "Programming Collective Intelligence" books are an excellent start for people inteseted in SNA. This book builds on these books' foundations to teach a new, pragmatic, way of doing SNA. I would like to write a book that links theory ("why is this important?", "how do various concepts interact?", "how do I interpret quantitative results?") and practice -- gathering, analyzing and visualizing data using Python and other open-source tools.
ISBN:
9781449306465
9781449306465
Category:
Programming & scripting languages: general
Format:
Paperback
Publication Date:
08-11-2011
Language:
English
Publisher:
O'Reilly Media
Country of origin:
United States
Pages:
190
Dimensions (mm):
235x180x10mm
Weight:
0.31kg

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