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Sport Consumer Behaviour

Sport Consumer Behaviour

Marketing Strategies

by Daniel C Funk, Kostas Alexandris and Heath McDonald
Hardback
Publication Date: 02/08/2022
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This is the only up-to-date book to focus on consumer behaviour in sport
Consumer behavior is an essential part of any sport marketing or sport business course
Combines theory and cutting-edge research with practical guidance and advice
New edition includes expanded coverage of topics such as technology, consumer research, consumer decision making and brand architecture
E-resources: quizzes exclusively for instructors to assist student learning
ISBN:
9780367552411
9780367552411
Category:
Sports management & facilities
Format:
Hardback
Publication Date:
02-08-2022
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Edition:
2nd Edition
Pages:
338
Dimensions (mm):
246x174mm
Weight:
0.45kg

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You can find this item in:

Sport & leisure industries Sociology: sport & leisure Occupational & industrial psychology Sports & outdoor recreation Sports management & facilities Sales & marketing Consumerism Psychological theory & schools of thought
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