Volume I covers organizational and management theory as it is applied to sports organizations. Volume II, meanwhile, focuses on organizational behaviour and human-resource aspects in sport management, while the third volume brings together the best research in marketing and the consumer behaviour in the sport industry. The final volume in the collection explores economic issues, as applied to sport and sport organizations.
With a full index and a newly written introduction by the editor to place the collected material in its historical and intellectual context, Sport Management is an essential reference work for student, practitioner, and scholar alike.
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