This is not an update of Jane Johnston's successful and market leading introductory textbook, Public Relations (4th edition published 2014). It's a brand new introduction, written from scratch.
Coverage of internet-enabled communications integrated throughout.
Includes extensive examples from Australia and NZ, as well as international examples.
Extensive pedagogical features including a new approach to introducing public relations theory, case studies, a fact check feature, tips.
- ISBN:
- 9780367641085
- 9780367641085
-
Category:
- Communication studies
- Format:
- Hardback
- Publication Date:
-
29-09-2020
- Publisher:
- Taylor & Francis Ltd
- Country of origin:
- United Kingdom
- Pages:
- 336
- Dimensions (mm):
- 230x176mm
- Weight:
- 1.5kg
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