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Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition

Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition

by Fred David and Forest David
Paperback
Publication Date: 17/10/2016

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For courses in strategy.

A Practical, Skills-oriented Approach to Strategic Management

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

The 16th Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

ISBN:
9781292164977
9781292164977
Category:
Business strategy
Format:
Paperback
Publication Date:
17-10-2016
Publisher:
Pearson Education Limited
Country of origin:
United Kingdom
Edition:
16th Edition
Pages:
424
Dimensions (mm):
274x216x20mm
Weight:
0.94kg

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