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Strategic Management: A Competitive Advantage Approach, Conceptsand Cases, Global Edition

Strategic Management: A Competitive Advantage Approach, Conceptsand Cases, Global Edition

by Fred David and Forest David
Paperback
Publication Date: 15/06/2022

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For undergraduate and graduate courses in strategic management. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: A Competitive Advantage Approach, Concepts and Cases captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability - one of the reasons it is adopted at more than 500 colleges and universities worldwide.

Thoroughly updated and revised with current research and examples, the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.

Samples Download the detailed table of contents Preview sample pages from Strategic Management: A Competitive Advantage Approach, Concepts and Cases

Features

Chapter-Opening Learning Objectives show students what they should know after reading the chapter.
Chapter Warm-up Assessments help instructors hold their students accountable for reading and demonstrating their knowledge of key concepts in each chapter before coming to class.
This text meets all AACSB International guidelines that support a practitioner orientation rather than a theory/research approach. Strategic Management offers a skills-oriented process for developing a vision and mission statement; performing an external audit; conducting an internal assessment; and formulating, implementing, and evaluating strategies.
The authors use a concise, conversational, and logical writing style, supported by numerous, current examples.
A simple, integrative strategic-management model appears in all chapters and on the inside back cover. This model is widely used by strategic-planning consultants and companies around the world.
A strategic-planning template enables users to easily apply strategic management concepts while engaging in assurance of learning exercises or case analysis. Students also gain experience using Excel, an important employability skill.
Colour photographs bring this edition to life and illustrate the practice of strategic management.

New to this edition

Comprehensive Cases in each chapter (30 in total) showcase a company that is employing strategic management exceptionally well. These cases have been personally written by the authors, ensuring maximum control and effectiveness in applying strategic management concepts through case analysis.
11 End-of-Chapter Mini Cases and Questions bring the chapter contents to life and feature companies today's students care about, such as Tesla, Ford, Walmart, P&G, Facebook, Boston Consulting Group, De Beers, Hasbro, and TJX Companies.
A Concepts by Cases Matrix facilitates student learning of 30 key strategic-management concepts applied to 30 cases.
Chapter Capsules include Strategist Capsules, which demonstrate individuals employing strategic management exceptionally well; Global Capsules, which explain the relevance of material to global operations, issues, and conditions; and Ethics Capsules, which explain how to operate in an ethical manner.
With 62 End-of-Chapter Assurance of Learning Exercises, students apply chapter concepts and prepare for strategic-management case analysis.
Author-written Chapter Quizzes assess students' understanding of chapter learning objectives. Quizzes contain 471 review questions, many of which are new to this edition.
40% of the material in the 17th Edition has been updated, including discussions and examples on company core values, Porter's Five Forces model, corporate governance, ethics, workplace romance, hiring away rival firms' employees, wildlife welfare, sustainability, and more.
ISBN:
9781292441405
9781292441405
Category:
Business strategy
Format:
Paperback
Publication Date:
15-06-2022
Publisher:
Pearson Education Limited
Country of origin:
United Kingdom
Edition:
17th Edition
Pages:
672
Dimensions (mm):
278x218x26mm
Weight:
1.45kg

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