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Strategic Management: Theory and Cases

Strategic Management: Theory and Cases

An Integrated Approach

by Melissa A. SchillingGareth R. Jones and Charles W. L. Hill
Hardback
Publication Date: 28/12/2015

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This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Sangamo's development of a gene editing cure for HIV, Skullcandy, Uber, Microsoft, Google, and Staples. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.
ISBN:
9781305502277
9781305502277
Category:
Management & management techniques
Format:
Hardback
Publication Date:
28-12-2015
Language:
English
Publisher:
Cengage South-Western
Country of origin:
United States
Edition:
12th Edition
Dimensions (mm):
260x208x32mm
Weight:
1.5kg
Melissa A. Schilling

Melissa A. Schilling is a professor at New York University's Stern School of Business and the author of the number one innovation strategy textbook in the world, Strategic Management of Technological Innovation.

As one of the world's leading experts on innovation, she has appeared on numerous media outlets including Bloomberg BusinessWeek, Huffington Post, CNBC, The Brian Lehrer Show, Scientific American, USA Today, South China Morning Post, Energy Biz Insider, Clean Technica, and New Energy

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