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Strategic Management: Theory

Strategic Management: Theory

An Integrated Approach

by Gareth R. JonesCharles W. L. Hill and Melissa A. Schilling
Paperback
Publication Date: 28/12/2015

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This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications.

Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies.

Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.

ISBN:
9781305502338
9781305502338
Category:
Management & management techniques
Format:
Paperback
Publication Date:
28-12-2015
Language:
English
Publisher:
Cengage South-Western
Country of origin:
United States
Edition:
12th Edition
Dimensions (mm):
255x205x20mm
Weight:
0.86kg
Melissa A. Schilling

Melissa A. Schilling is a professor at New York University's Stern School of Business and the author of the number one innovation strategy textbook in the world, Strategic Management of Technological Innovation.

As one of the world's leading experts on innovation, she has appeared on numerous media outlets including Bloomberg BusinessWeek, Huffington Post, CNBC, The Brian Lehrer Show, Scientific American, USA Today, South China Morning Post, Energy Biz Insider, Clean Technica, and New Energy

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