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Strategic Pricing and Management Accounting

Strategic Pricing and Management Accounting

by David Dugdale
Hardback
Publication Date: 27/05/2024

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The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business.

ISBN:
9781032224848
9781032224848
Category:
Economics
Format:
Hardback
Publication Date:
27-05-2024
Publisher:
Routledge
Country of origin:
United States

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