Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally,
for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
- ISBN:
- 9780195161441
- 9780195161441
-
Category:
- Business strategy
- Format:
- Hardback
- Publication Date:
-
29-09-2005
- Language:
- English
- Publisher:
- Oxford University Press Inc
- Country of origin:
- United States
- Pages:
- 288
- Dimensions (mm):
- 163x243x25mm
- Weight:
- 0kg
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