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Sustainable Champions

Sustainable Champions

How International Companies Are Changing the Face of Business in China

by Fu JiaJonathan Gosling and Morgen Witzel
Paperback
Publication Date: 05/01/2015

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In the face of strong competitive pressure and a dynamic market, multinational companies in China are forced to innovate with extraordinary pace and inventiveness. Environmental sustainability is a vital benchmark, and is a key driver for the best companies in each sector - many of them allied with the WWF Climate Savers programme.Sustainable Champions shows how nine leading multinational companies - including Nestlé, HP, Tetra Pak and Sony - are dealing with environmental, supply chain and ethical challenges in China. The book illuminates some of their transformative practices, and the impact this is having on business in China and beyond. The concluding cross-case analysis of supply chain and environmental challenges faced by leading international firms presents key lessons for business and for sustainability champions.Sustainable Champions: How International Companies are Changing the Face of Business in China is essential reading for researchers and course leaders seeking on-the-ground examples of local environmental challenges, and any company doing business in one of the world's fastest-growing economies.With a Foreword by Simon Zadek, Distinguished Fellow, Academy of Business in Society, Visiting Scholar, Tsinghua School of Economics and Management.
ISBN:
9781783531608
9781783531608
Category:
Economics
Format:
Paperback
Publication Date:
05-01-2015
Language:
English
Publisher:
Taylor & Francis Group
Country of origin:
United Kingdom
Dimensions (mm):
222x197x14mm
Weight:
0.34kg
Morgen Witzel

Morgen Witzel is a Fellow of the Centre for Leadership Studies at the University of Exeter Business School.

He is author of more than twenty books including the bestsellers Tata: The Evolution of a Corporate Brand and Doing Business in China, now in its third edition.

His books have been translated into 11 languages. His articles have appeared in the Financial Times, the Los Angeles Times, the Toronto Globe and Mail, The Smart Manager, Financial World, and many others.

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