Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly says now the goal should be market intensification: building on the presence you already have. But this means that to succeed, you need a new kind of strategy. In this paradigm shifting book, Kelly provides an innovative model that shows how to use data from your existing international presence to determine the size of the market opportunity in any country, how well you're performing there new, and how able you are to address that market going forward. Drawing on her own experiences and using examples from companies such as Airbnb, Canva, LinkedIn. Netflix, Revolut, Zoom, and many others, she helps you build a global-first company culture so you can tap into new streams of revenue from all over the world.