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Telecommunications Strategy

Telecommunications Strategy

Cases, Theory and Applications

by Jason Whalley and Peter Curwen
Paperback
Publication Date: 12/08/2004

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The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. Case-studies from the US, UK and Europe have been selected to illustrate key strategic concepts in the industry including: managing ascent and decline convergence and specialization protecting core markets managing industrial transition. Combining in-depth analysis with focused discussion of the strategic context, this key text will be of interest to students on specialist telecommunications and information management courses as well as MBA students interested in the strategic analysis of this evolving global industry.
ISBN:
9780415342384
9780415342384
Category:
Production & quality control management
Format:
Paperback
Publication Date:
12-08-2004
Language:
English
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
340
Dimensions (mm):
234x156x19mm
Weight:
0.63kg

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