This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.
Volume I: Psychological Processes
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This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.
- ISBN:
- 9780805806557
- 9780805806557
- Category:
- Media studies
- Format:
- Hardback
- Publication Date:
- 01-10-1991
- Language:
- English
- Publisher:
- Taylor & Francis Inc
- Country of origin:
- United States
- Pages:
- 378
- Dimensions (mm):
- 229x152x25mm
- Weight:
- 0.86kg
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