this is a collection of essays which address, with varying degrees of explicitness, the assumptions from which media analysts and communication scholars have customarily approached television. It focuses on the impact of new technologies and national policies for TV in North America and Europe. Other topics covered by the author are the effects of internationalization, television news and documentaries and likely ways in which media studies could develop. This book is intended to be of use to students in media studies and communications and also to lecturers in these subjects.