In this 'user-friendly' and challenging textbook, Rob Pope provides students with an interactive strategy for successful textual intervention. He considers: 're-centring' and 're-genreing' the generation of parallel, alternative and counter-texts exercises in imitation, parody and adaption Pope uses analyses of advertising, news reporting and poetry to introduce the principles of choice and combination, creativity and constraint, difference and preference. The main body of the text considers: drama and dialogue narrative and narration auto/biography, hi/story and faction' selves' and others' Textual Intervention draws on a combination of discourse analysis, performance techniques, critical theory and creative writing. It engages with cultural debates about production and reproduction, but encourages students to go beyond them and recognise themselves as analysts and critics in their own right. This is a book about re-construction as well as deconstruction. It uses graded activities and copious cross-references, and is suitable for a wide range of literary and cultural studies courses.